Caffeine
Product Manager
Live Streaming
2021 — 2024
After a company restructuring we lost over a third of the staff and the founder asked me to help direct the product efforts as we retargeted our strategy. In the role of Product Manager I was responsible for building the roadmap of projects, defining the requirements, and focusing the team's effort towards addressing the needs of our creator partners.
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Caffeine
Product Manager
Live Streaming
2021 — 2024
After a company restructuring we lost over a third of the staff and the founder asked me to help direct the product efforts as we retargeted our strategy. In the role of Product Manager I was responsible for building the roadmap of projects, defining the requirements, and focusing the team's effort towards addressing the needs of our creator partners.
See Related Role:
Monetization
In an effort to improve the company's profitability I was tasked with leading the team to gate premium content behind pay-per-view and subscription paywalls. The first major pay-per-view show was barely a month after the project conception and required careful balancing of tradeoffs to hit the super aggressive deadlines and minimizing risk to the show. After the success of the first shows we rapidly added major features every other month including adding support for presales, discounted pricing for subscribers, subscription access to a library of previous shows, and scaling to support dozens of creators. To ensure success of these critical projects I directed not just the frontend development, but also the backend and internal tools while working closely with the live production team so that everything went smoothly during the events.
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Content Discovery
Working directly with the founder we came up with a new structure for our content feeds and shipped a complete rewrite within a couple months that supported additiona content types and editorial control. Over the course of the next couple years we contintually added new features to the discovery experience, showed related content while watching a show, and iterated on the design to improve click through rates and ability for people to discover new creators.
Content Discovery
Working directly with the founder we came up with a new structure for our content feeds and shipped a complete rewrite within a couple months that supported additiona content types and editorial control. Over the course of the next couple years we contintually added new features to the discovery experience, showed related content while watching a show, and iterated on the design to improve click through rates and ability for people to discover new creators.
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Video Experience
Reliable video and engagement with the creator are core parts of the live streaming experience. Notable projects I helped direct were on-demand playback of previous shows with a persistent comment system, improved reliability of video ingest, discovery of related content during the playback experience, enabling viewers to easily share highlight clips on social media, and countless updates to the visual design to improve the user experience and improve critical metrics.
Video Experience
Reliable video and engagement with the creator are core parts of the live streaming experience. Notable projects I helped direct were on-demand playback of previous shows with a persistent comment system, improved reliability of video ingest, discovery of related content during the playback experience, enabling viewers to easily share highlight clips on social media, and countless updates to the visual design to improve the user experience and improve critical metrics.
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Creator Tools
With the goal of scaling to support thousands of creators we built a new website to enable creators to self-serve and manage all aspects of their shows. I led this effort by working directly with the production, content partner, and engineering teams to build out the roadmap for dozens of projects and define each project so that they could be more easily implemented with severe resource constraints.
Creator Tools
With the goal of scaling to support thousands of creators we built a new website to enable creators to self-serve and manage all aspects of their shows. I led this effort by working directly with the production, content partner, and engineering teams to build out the roadmap for dozens of projects and define each project so that they could be more easily implemented with severe resource constraints.
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Creator Partner
On a regular basis I met with our creators to share with them our product priorities and to get their feedback on their needs. The research that I gathered was very usefule and many times our product roadmap and features were directly influenced by their feedback.
Creator Partner
On a regular basis I met with our creators to share with them our product priorities and to get their feedback on their needs. The research that I gathered was very usefule and many times our product roadmap and features were directly influenced by their feedback.
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Sprint Team Lead
I lead multiple sprint teams on a daily basis that comprised nearly all of the frontend and backend engineers, project managers, and designers to help keep the teams running as efficiently as possible. I was lucky to be partnered with many great people and I found that the key to helping the teams to succed was just to trust in them and avoid micromanaging.
Sprint Team Lead
I lead multiple sprint teams on a daily basis that comprised nearly all of the frontend and backend engineers, project managers, and designers to help keep the teams running as efficiently as possible. I was lucky to be partnered with many great people and I found that the key to helping the teams to succed was just to trust in them and avoid micromanaging.
Sprint Team Lead
I lead multiple sprint teams on a daily basis that comprised nearly all of the frontend and backend engineers, project managers, and designers to help keep the teams running as efficiently as possible. I was lucky to be partnered with many great people and I found that the key to helping the teams to succed was just to trust in them and avoid micromanaging.
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